Principato, meaning “Princely Realm” or principality, is named for northeast Italy’s Tre Venezie, a region embracing the majesty of the snow-capped Dolomite Alps and the picturesque beauty of Italy’s romantic Lake District. For wine lovers, the Tre Venezie is also source of Principato, one of Italy's most popular and affordable wines. Introduced in 1978, today it encompasses a contemporary range of the most popular varietal wines and blends.

The Tre Venezie offers a combination of geography and climate well suited to producing high quality grapes. Tellingly, it is also home of Italy's foremost center of viticultural study and research, the internationally renowned Istituto Agrario Provinciale at San Michele all'Adige.